Sugar free daddies
Creative Concept
Kreativkonzept für Wrigley’s Extra Zuckerfrei.
Insight
The benefits of ‘Wrigley’s Extra Sugar free’ preserve provably the health of the teeth up until old age.
Idee
A print campaign which shows charismatic ‘sugar daddies’ in various photographic techniques, who reflect the current obsession of narcism and materialism in our Social Media culture.
Like to get a sugar daddy?