Congrats, Leo!
Creative Concept
Creative conception for a Snickers tweet for Leonardo Di Caprio’s long overdue oscar.
Insight
The Oscar is the most valuable award in the international film industry. To win one, you have to surpass yourself and can’t be you. That applies especially to Leonardo DiCaprio, who waited decades to win until he played a completely different role in ‘The Revenant’ for which he slept in a carcass and ate raw liver of beer to act as authentic as possible.
Idea
A congratulation tweet with a double twisted line the day after the Oscars related to the ‘You’re not you when you’re hungry’ campaign.
Still hungry?